I purchased this mixer because of its reputation plus I like the look of the black in my kitchen. The price thru Amazon was very competitive and the shipping was included. It does a great job with all kinds of mixing; cookies, breads, egg whites, etc. and I'm glad I added it to my kitchen after our daughter took my first one on a permanent loan and moved out of town.Get more detail about KitchenAid KSM150PSER Artisan Series 5-Quart Mixer, Empire Red.
