Shop For KitchenAid KSM150PSER Artisan Series 5-Quart Mixer, Empire Red

I bought a Sunbeam Heritage stand mixer and was appalled at what poor quality it was. I lost all respect for Sunbeam manufacture.

The Kitchenaid is obviously much better quality, but I'm put off at its design. I suspect that much of the hype about Kitchenaid relates to its fancy design and attractive appearance (designer colors etc.). On a practical level it hasn't measured up.

For instance: the beaters don't pull up enough of the cooking material. Scraping the bowl is much more awkward with Kitchenaid than with old fashioned wide, spinning bowls. One has to stop the motor, unlock the head, lift it up, detach the bowl, angle it out and then scrape. Afterwards reverse the process to get back to the beating. Interesting though the beater design is, it often doesn't do as good a mixing as the old variety.
The bowl is tall, which for when whipping cream or egg whites is desirable, but it's rather a tight fit to the machine making it difficult to add ingredients to. The plastic device that is supposed to be used for adding ingredients can't satisfactorily be used for certain things, like adding boiled sugar to whipped egg whites.
In general I find the design cumbersome I'm sorry to say.Get more detail about KitchenAid KSM150PSER Artisan Series 5-Quart Mixer, Empire Red.